Contemporary young people, in the process of exploring themselves, increasingly yearn for the journey of one's heart.
As Hilton's high-end residential hotel brand, Hilton Huiting officially entered the Chinese market on June 23, 2020, and it has been a full four years.
With a precise approach to consumer demand, Hilton has become one of Hilton's fastest growing hotel brands.
Hilton Huiting pays attention to the lifestyle of contemporary travelers, so that guests who love life can have a warm and comfortable like home on the journey, so that the brand promise of "Happy home by you" becomes a reality.
Ms. Jenny Milos, Vice President, Select Services & All-Suite Hotels, Hilton Asia Pacific, said, "We are delighted to celebrate the fourth anniversary of Hilton's presence in China. In the past four years, Hilton Whitting has taken a leading position in the high-end residential hotel sector. This achievement not only reflects the successful implementation of Hilton Huiting's precise 'stay' positioning and localization strategy, but also demonstrates the welcome and recognition of Hilton Huiting's 'stay by you' stay concept by investors and travelers in the Chinese market."
Mr. Daniel Zhang, President of Phoenix Hotels & Resorts, said, "After four years of rapid development, we have successfully established Hilton Whitting as an award-winning mid-to-high-end residential hotel brand in the Chinese market. Hilton Whitting is always focused on customer experience and owner returns. This year, we will make every effort to open 100 stores, further expand the brand influence, and bring the 'Leju by You' experience to more destinations across the country."
01 Rapid expansion across the country
Popular with investors and travelers
In 2009, the first year the Hilton Whitting brand was established in the United States, 50 hotels were signed.
In 2020, the epidemic is raging. In the face of the severe situation, Hilton Huiting faced the challenge with the courage to pull out of the busbar and entered the Chinese market strongly in June, showing excellent strategic foresight and tenacity and flexibility. In the special period, it has inspired strong cohesion and confidence for the entire hotel industry.
Chances are always for those who are prepared. At that time, it was a period of structural adjustment in China's hotel industry and a period of rapid development of mid-to-high-end hotels. Hilton Huiting seized this rare opportunity with the courage to be the first.
After four years of development, Hilton Huiting has gained a firm foothold on the track of "middle and high-end hostel hotels". With the full opening of the epidemic, the hotel industry is improving, and Hilton Huiting has also ushered in a new milestone.
In February this year, the number of Hilton Huiting hotels opened more than 50, continuing to expand the domestic territory, to provide more consumers with high-quality travel options. In March, Hilton Huiting won the "Outstanding Investment Value International Hotel Brand of the Year" in the China Cultural Tourism Star Award for two consecutive years, gaining high recognition from investors for the brand investment value and development potential.
With the development strategy of flagship first and nationwide layout, Hilton Huiting quickly signed and opened Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Wuhan, Chongqing, Chengdu, Guiyang, Fuzhou and other first-line, new first-line, provincial capitals and Internet celebrity cities, and set off the wave of "Xi" type of living wave with epoch-making living products to help urban renewal and development. It shows the strong driving force of Hilton Huiting's localization, service innovation and sustainable development.
And through the city benchmarking project in cooperation with local governments and cultural tourism, Hilton Huiting has not only successfully brought the quality of hospitality products and services to the city, but also created a travel scene and product support with the hospitality life as the core. While meeting the needs of different guests, it further activated the urban consumption potential and stimulated the consumption power of hospitality life. It also enhances the competitiveness and service of the Hilton Huiting brand in the market.
At the same time, in order to better serve the owners, Hilton Huiting also launched a pioneering small program for owners. Owners can realize operation management, data monitoring, appeal services, owners' rights and interests online, and observe the hotel's business performance and preparation progress in real time. The introduction of the owner's small program not only optimizes the management process, but also makes the owner's service more standardized, which reduces the operating costs and greatly improves the owners
The data show that the owner re-purchase rate of Hilton Huiting is close to 10%, which fully demonstrates the trust and recognition of Hilton Huiting by the owner community.
In 2021, in order to more deeply study the needs of Chinese consumers, Hilton and Horwath Management consultants jointly released the "White Paper on Hospitality products". Hilton Huiting, as the only brand mentioned in the Group, is highly recognized.
02 Accurate "sojourn" positioning
According to the 2024 Trends Report released by Hilton Worldwide, the top priorities for travelers of all ages are food, exploration and adventure experiences, and people are beginning to seek flexibility and flexibility in travel, with connectivity, culture, exploration and experience becoming the key words of travel in the new era.
If a hotel brand only rolls homogenized products in the middle and high-end track, it will lose the core competitiveness of differentiation. As soon as Hilton Huiting was launched, it accurately cut into the new track of hostel, dared to be the first, explained the concept of "hostel hotel" clearly and implemented, and clearly played the brand label of "middle and high-end hostel hotel", becoming a pioneer in this segment.
After creating a new category of segmentation, the brand's potential energy has been established, and its first-mover advantage in market competition is self-evident. With the brand concept of "Free to be you" and the service concept of "true to me, intimate and not disturbed", Hilton Huiting is leading the new trend of China's living market.
By offering both dynamic and functional amenities and household items, Hilton is committed to providing guests with the comfort of a home experience that meets the diverse needs of different types of consumers.
Hilton Huiting focuses its customer needs on four major experience scenarios to design products and enhance the sense of experience, which is widely praised by travelers:
First, business travel. The all-weather self-service bar COFFEE2TEA, 24-hour service of the heart selection shop, self-service printer, rich breakfast, can meet the needs of business travelers efficient and comfortable business trip. Spin2Cycle, an all-in-one fitness/self-laundry space, offers extensive fitness facilities so guests can maintain a balance between life and exercise while on the road.
Second, family outings. The room life bar is thoughtfully equipped with a microwave oven, capsule coffee machine, as well as a refrigerator with freezing function, operating station, so that family travelers can make and enjoy food, no matter where they go, they can feel relaxed like returning home, and they can enjoy a comfortable home life scene during the journey. At the same time, the room is also equipped with a multi-functional sofa bed, guests can easily unfold the sofa into a sofa bed, so that family guests can sleep more flexible and more comfortable.
Third, friends party. The hotel's public Spaces (Oasis lobby, Oasis Courtyard, etc.) are rich in function, and the guest rooms continue this feature to provide guests with a flexible and comfortable living experience. Guests can use movable desks, open and close screens and other facilities to combine or separate various functional areas in the room, to focus on work, friends, leisure alone and other different modes.
Fourth, pet friendly. The number of pet owners in China is increasing, and traveling with pets has become a good wish of urban young people. Especially for a long trip, it is impossible to leave the pet at home alone. According to the Pet Industry Insights 2024 Report, 29% of users have planned to try pet travel in the past year. Hilton Huiting understands the needs of "pet parents" and offers pet-friendly services at a number of hotels, so that all family members can enjoy a good time on the road.
Hilton Huiting respects the different needs of every traveler, especially in the scene experience design is not hesitate to work hard, become the Chinese hostel market promoter and leader.
With the acceleration of the expansion of Hilton Huiting, China has opened a new era of sojourning. In the future, Hilton Huiting will actively meet the changes and challenges of China's travel market, and create more suitable for the needs of consumers.
