Hilton has once again been recognized by Brand value consultancy Brand Finance, which has named several of its brands to its 2024 Top 50 Hotel Brands list. Hilton Hotels & Resorts topped the list with a brand value of $11.6 billion, making it the world's most valuable hotel brand.
Several Hilton brands topped the list, including:
Hilton Hotels & Resorts (#1)
Joy Inn by Hilton (#3)
Doubletree by Hilton Hotels & Resorts (#6)
Hilton Amper Hotel (#8)
Hilton Whitting Hotel (Ranking #17)
Hilton Hinting Hotel (Ranking #26)
Conrad Hotels & Resorts (#30)
Greys Collection Hotel by Hilton (#40)
Waldorf Astoria Hotels & Resorts (Ranking #47)
As the world's leading independent Brand value consultancy, Brand Finance systematically quantifies the brand value of nearly 5,000 leading global brands every year, professionally ranking brands across a wide range of industries in various countries and regions, and publishes more than 100 research reports. Hilton is one of only two hotel groups to make the 2024 Brand Finance Global 500 list, highlighting its leading position in the global hospitality industry.
With the launch of Spark by Hilton and LivSmart Studios by Hilton, as well as the addition of Graduate Hotels and NoMad, Hilton has expanded its portfolio to 24 hotel brands. Adhering to the founding vision of "filling the world with sunshine and warmth, and making guests feel 'hospitality '", Hilton Group welcomed more than 213 million guests in 2023, and as of the first quarter of 2024, Hilton Group's more than 7,600 hotels have covered 126 countries and regions around the world, and Hilton Honors members have nearly 190 million.
Hilton has 12 brands in China, Including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Signia by Hilton, Doubletree by Hilton Hotels & Resorts, Hilton Greys Collection, Hilton Bin Bin Collection, Motto by Hilton Hilton, Hilton Garden Inn, Hilton Happiness Inn, and Hilton Whitting Hotel. As of today, the Hilton Group operates more than 670 hotels in China, covering more than 200 destinations, and one in every three hotel rooms under construction is from the Hilton Group brand.
Chris Silcock, President, Global Brand and Business Development, Hilton Corporation, said: "We are proud to once again be ranked number one in the Top 50 Hotel Brands. Hilton continues to expand its portfolio of brands to meet the diverse needs of today's guests, whether it is the evolution of classic brands such as Hilton Hotels & Resorts and Hilton Pleasure Hotels, or luxury and lifestyle brands such as Conrad Hotels & Resorts and Hilton Greys Collection to create unique and impactful experiences for guests. Or when brands like Hilton Whitting capture the growing demand for extended stays, Hilton's award-winning brands deliver a wealth of value to guests and owners alike."
Brand Finance's research shows that a hotel brand's sustainability initiatives play an important role when guests choose a hotel. Not only does Hilton occupy the top spot on the 2024 Global Brands 500 list, it also earned the highest sustainability Perception Index in the 2024 Sustainable Brand Perception Index. Hilton's global environmental, social and corporate governance strategy, "Travel Is Good," adheres to the principles of accountability, integrity and transparency to pave the way to net zero emissions and create opportunities for society through daily operations, supply chain management and community support. By 2023, Hilton's globally managed hotels will have reduced their carbon intensity by 45.1% and their water intensity by 26.5% compared to the 2008 baseline. In addition, Hilton has created more than 860,000 learning and professional development opportunities for communities around the world through social impact activities and the actions of its principal international charity, the Hilton Worldwide Foundation, which has logged more than 377,000 hours of volunteer service.
