Show the charm of diversified brands and services
From June 24 to 27, Kempinski, a luxury hotel group with a long history in Europe, and Nokin, the luxury national brand of BTS Hotels Group, jointly held the "2024 Kempinski Nokin China Roadshow "in Beijing and Shanghai, highlighting Kempinski by focusing on the group's rich and diversified brand characteristics and high-quality hotel business travel services. Norkin is committed to continuously optimizing and improving the customer experience in China. Kempinski has always adhered to the concept of "beauty and refinement", with the hospitality of European origin, supplemented by the exclusive characteristics of its hotels around the world, and integrated into the local culture, so that customers can enjoy the distinguished service at the same time, but also get a unique and extraordinary experience, which is also in line with the quality and personalized life of people today. NUO, founded in 2008, belongs to the Beijing Capital Tourism Group, the foreign language name "NUO" from Latin, meaning innovation, "Nuo", from the "promise of gold", embodies the traditional virtues of the Chinese nation. Nuogin takes Chinese style, luxury, modern and green as the core concept, and combines local culture, interprets Chinese service and low-carbon wisdom as the three major themes.
The road show in China attracted 28 Kempinski hotels, including 8 foreign hotels, 3 Nokin hotels, and at the same time, Amanda Lee Elder, Chief Commercial Officer of the Kempinski Group, Emad Sawaya, Vice President of Business Development for the Middle East and Africa of the Kempinski Group, Sebastian Levy, Vice President of Global Sales of the Kempinski Group, Vice President of Sales and Owner Relations of the Kempinski Group, and Bao Bao were present at the scene. Amanda says: "For Kempinski Hotels Group, the Chinese market is not only a key part of the global strategic map, but also a core market for the Group to continue to deepen and invest in. To provide comprehensive, thoughtful and excellent quality services to Chinese guests is the Kempinski Group's unchanging commitment. The multi-brand matrix of the Group is also designed to more accurately meet the personalized business travel needs of different customers in the Chinese market, which will also help further enhance the brand influence and market competitiveness of Kempinski."
Stick to the quality of the original heart to continue to write 127 years of brand legend
Founded in 1897, Kempinski knows this and now operates 82 hotels in 36 countries, each of its five-star hotels skillfully blending modern elegance, classic European luxury and regional cultural features. At the same time, these hotels have always been committed to quality, from luxury rooms to fine cuisine to excellent service, striving to strive for excellence in every aspect, to create an unparalleled peace of mind for guests. It is this deeply rooted concept of quality first that has established Kempinski's leading position in the world's high-end hotels and achieved its 127-year classic brand legend. At this stage, Kempinski has more than 34 high-profile projects under development around the world, each of which will continue to write quality stories, continue to innovate and exceed, and create more beautiful experiences for guests.
Adhere to the long-term doctrine of deep cultivation of the local market
As one of the first multinational hotel groups to enter the Chinese market, Kempinski officially entered the Chinese market in 1992 by opening the Luansa Center Kempinski Hotel in Beijing. 2001 Established a joint venture company Beijing Kaiyan International Hotel Management Co., LTD. Since then, Kempinski has been expanding its territory in China, from Beijing to Shanghai, from Hangzhou to Chongqing... Up to now, Kempinski has been in the Chinese market for 32 years, along with the continuous in-depth development of the localization process, the multi-brand strategy has been introduced into the Chinese market, in addition to Kempinski hotels, as a luxury brand made in China, the combination of local culture is its soul. Each new location will give Nuo new inspiration and a new perspective to express the Chinese culture of a particular era or region. As the leader of the "Made in China" national luxury hotel brand, Nuo Jin draws inspiration from the 5000 years of Chinese history and culture, presents the new lifestyle and style of modern China to its guests, spreads the contemporary Chinese life attitude of "elegance is in the heart, self-shape", and is committed to providing consistent Chinese hospitality. Nuo deeply cultivates the layout of business type, resort type and heritage type hotels, and has completed the layout of three hotels in Beijing.
In April 2024, the first hotel operated by Kempinski's Bristoria in China landed in Yangzhou, the brand is different from the sister hotel Kempinski luxury wind, Bristoria adhering to the simple but not simple business philosophy, the main tone of leisure, aiming to provide first-class one-stop service for travelers business travel platform. In the same period, Kempinski also simultaneously built the Yangzhou Nuoyuan Kempinski Hotel to provide Chinese customers with better choices in the form of dual brands.
In addition, the addition of CEO Barbara Mukman, who took over in May this year, will also bring a unique female wisdom and energy to the development of Kempinski, Mukman before joining the Silver Sea Cruise, has a wealth of luxury hotel and cruise management experience, which will undoubtedly inject new impetus to Kempinski's global development strategy.
There is every reason to believe that under the leadership of Barbara Mukman, Kempinski will continue to maintain its unique brand charm and quality service level, and achieve considerable development in the Chinese market. The future. Kempinski will continue to practice long-term doctrine, with a rich brand matrix and quality products and services, to achieve the good memories of every stay.
In order to continue to enhance the guest experience, Kempinski has also comprehensively upgraded its guest loyalty program "Kempinski Discovery Journey", which breaks the restrictions of the traditional points system and introduces a more flexible and practical way to upgrade points, which means that members can accumulate points through a variety of ways such as length of stay, stay in different brands and eligible spending behavior. This makes it easier and more flexible to upgrade membership levels. As a founding member of the Global Hotel Alliance, the Discovery Tour program not only gives members exclusive benefits at Kempinski hotels, but also VIP treatment and multiple benefits at more than 40 hotel brands and more than 800 hotels and resorts worldwide. Nokin Hotel creates a Chinese luxury customized travel experience for Nokin Discovery Tour members. Immerse yourself in the new Chinese style and artistic aesthetic living environment, and interpret the elegant Chinese lifestyle.
In addition to the focus on quality service, Kempinski also spare no effort in environmental protection, actively participate in and continuously increase the investment in sustainable development, at present, Kempinski has joined in the "EarthCheck" and "Clean the World" and other well-known environmental projects, and launched the free health project BEHealth, Committed to promoting the green development of the hotel industry. At the same time, Kempinski also released the Group's first ESG (Environment, Society and Governance) report, which details its efforts and results in environmental protection and sustainable development, and presents further development plans in this area in the future.
Through innovative guest loyalty programs and active participation in the global green initiative, Kempinski Hotels Group is committed to bringing together diverse forces to promote high-quality and sustainable development in the business travel industry.
