On January 11, 2024, intercontinental Hotels Group (IHG), the world's leading international hotel group, welcomed the milestone of 700 hotel openings in China, marking a new chapter of high-quality growth in China with the "Seven Hundred Doors", and unveiled the "Greater China 700 Club", which includes a series of iconic new hotel openings. Create an exceptional travel experience for Chinese travelers.
Together with strength, development and quality
As one of the first international hotel management groups to enter the Chinese market, IHG's first hotel in Greater China, Holiday Inn Hong Kong Golden Domain, opened in 1975. Over the past 49 years, the Group has adhered to its original intention, steadily developed and continuously enhanced its business in China. Since 2008, the Group has experienced a period of rapid growth as the number of hotels in Greater China has exceeded 100. By 2022, IHG has successfully opened 600 hotels in Greater China, and added another 100 in just one and a half years, highlighting the strong momentum of the group and the potential of the Chinese market.
The "Greater China 700 Club" showcases a series of intercontinental Hotels Group hotels that have recently opened in Greater China. Adhering to the concept of "kindness based, sincere hospitality", intercontinental Hotels Group has always been committed to providing owners with more diversified investment options, while meeting the travel needs of different consumer groups in the new era. These include:
· Luxury boutique hotels: Shanghai Seagull Regent Hotel, intercontinental Wuxi Taihu New City, Shanghai Kimpton Front Beach Hotel, Zhouto Luxury Guangzhou Xianglan Guanzhou Hotel, Wuxi Taihu New City Indigo Hotel
· High-end hotels: Sanya Yalong Bay Star Huayi Resort, Crowne Plaza Jinan Runhua, Changsha Airport voco Hotel, Zhongshan Center Yiheng Hotel
· Quality Hotels: Holiday Inn Chengdu East New District, Holiday Inn Zhixuan Shanghai Hongqiao National Convention and Exhibition Center
Daniel Aylmer, Managing Director of IHG Greater China, said: "We are delighted to join our owner partners and consumers in this remarkable milestone of 700 hotel openings in Greater China. This marks the beginning of a new era of development, progress and growth with the Greater China market. In the past 49 years, IHG has always adhered to the commitment of "in China, for China", deeply cultivated the market with local development strategy and operating model, and worked hand in hand with the tourism industry in Greater China, witnessing the transformation and change of the market. These 700 hotels represent not only our success in commercial growth, but more importantly, our strong commitment to the Greater China market. We understand that digital breakthroughs are not the only goal, and we are committed to fundamentally meeting the needs of our owners and the differentiated expectations of our local customers, which can inject a steady stream of new momentum into the high-quality development of culture and tourism. Thousands of sails, intercontinental Yao Huaxia, seven hundred wingspan, to the prosperity of youth."
At present, intercontinental Hotels Group has 19 unique brands in the world, 12 of which have successfully entered the Greater China region, and the total number of hotels opened or under construction has exceeded 1,200, covering luxury boutique, high-end and quality hotel brands, and continue to enrich the Group's layout in China with a diversified brand matrix.
Set sail, line seven hundred continents continue to write brilliant chapter
According to the latest deployment of the Ministry of Culture and Tourism, in 2024, the policy environment will be optimized, the difficulties will be solved, and the efforts will be made from both sides of supply and demand to boost tourism investment and consumer confidence. Taking advantage of this trend, IHG actively responded to the national development strategy, and built on the impressive achievements of 700 hotels opened as a cornerstone, gradually building a more "broad" and "deep" Greater China market pattern. At the same time, the quality and service of the hotel are continuously optimized to ensure that guests and owners are provided with an exceptional experience and return on investment at every step of the expansion.
Global vision, sustained growth: IHG closely follows industry trends, ensures that its strategic layout is closely linked to the country's long-term plans, and actively participates in key areas such as the Guangdong-Hong Kong-Macao Greater Bay Area, the Western Development, the Yangtze River Delta coordinated development, the Beijing-Tianjin-Hebei integration, the Hainan Free Trade Port and the revitalization of Northeast China, further strengthening its hotel layout in these core areas. Relying on the group's rich global experience and deep understanding of the local market, we adapt to local conditions to achieve deep integration and development. At the same time, we actively expand emerging markets, focus on expanding third - and fourth-tier cities, focus on sinking markets and niche destinations, and continue to pull the expansion map with a differentiated matrix layout.
Loved by guests and preferred by owners: IHG is committed to the brand's commitment to increase guest stickiness through service excellence, continuous innovation, and enhanced guest loyalty programs and associated member benefits. At the same time, IHG further deepens its close cooperation with owners through solid investment returns and honest and transparent communication. Relying on the two-engine operation model of franchising and entrusted management, as well as in-depth and systematic support and localized solutions throughout the hotel life cycle, we can realize the escort of owners' investment and create sustainable value.
Leading the industry with its own strengths: Relying on in-depth data analysis and market insight, IHG is committed to providing guests with more personalized service; At the same time, we focus on building excellent brands, take guests and owners as the core, build digital competitive advantages by strengthening the integration of online and offline channels, and enhance the immersive interactive experience of guests.
Caring for Society, Living in Harmony: IHG implements the "Continent of Tomorrow" initiative, launched globally, through a series of clear and visionary sustainability commitments, from caring for employees, engaging in the community to protecting the environment, corporate responsibility is reflected in every link, working together with employees, guests, owners and other partners to shape "responsible travel".
