On June 13, 2024, Hilton Corporation officially unveiled its new and upgraded product "Hilton Garden Inn Zhanxin Edition" for the Greater China region at the Hilton Garden Inn Investment Summit and the "Live and Shine Future 2024" Hilton Garden Inn · Zhanxin Edition Press Conference held in Shanghai. At the press conference site, 23 projects have successfully signed contracts or intentions, and the first batch of Hilton Garden hotels will be located in Nanjing, Chengdu, Chengde, Jinan and other places in the next year.
Innovation-driven, creating a new benchmark for high-end select service hotels
In recent years, with the rise of consumption upgrading and Generation Z young consumers, China's hotel industry is accelerating the transformation and upgrading from scale to quality, and factors such as brand, style and quality-price ratio are increasingly becoming the key to people's consumption decisions. According to the hotel Planning and Construction Trend report recently released by the global hotel development data provider, 1 In the first quarter of 2024, the scale of projects under construction and planned by mid-to-high-end and high-end hotel chains in China dominated all categories, accounting for 57% of the total projects and 58% of the total rooms in China, and the number of projects under construction and the number of rooms reached a single-quarter high. It reflects that the track where Hilton Garden Hotel is located is sought after by investors in China, and the market potential is huge.
The release of Hilton Garden Inn • Gen A is a refresh of Hilton's latest generation of brands and products based on the needs and preferences of today's travelers. "Zhan Xin" and "new" homonym, meaning "blooming Xin Sheng"; The English name "Gen A" derives from the abbreviation of "Generation Alpha", which refers to a new generation of travelers, reflecting the Hilton Garden brand's advanced insight into the emerging customer base. Hilton Garden • Anxin Edition strives to create a sense of comfort and relaxation while providing a pleasant and comfortable experience for guests pursuing superior quality with naturalistic style design, lively service and well-crafted experiences.
Jenny Milos, Vice President of Select Services and All-Suite Hotels, Hilton Asia Pacific, said: "Hilton Garden Inn has been innovating and iterating around the rapidly evolving needs of guests and owners in China for more than a decade. Hilton Garden • Zhanxin Edition is aimed at the new generation of 'quality life families' with ideals and steady efforts, optimizing and upgrading in design style, business friendliness, service facilities and other dimensions, taking into account the emotional demands and functional needs of consumers, and setting a new benchmark for high-end selected service hotels in China."
In terms of design, while continuing the brand personality of "bright enthusiasm", Hilton Garden • Anxin Edition takes "blooming vitality" as the theme for the first time, drawing inspiration from the growth and bloom of plants, integrating natural elements such as petals, stems and veins into the design and decoration, highlighting the naturalistic style design. Whether it is the welcome wall of green leaves, or the bright petal lamp, the urban pulse and natural growth are organically blended here, so that guests feel as if they are in a vibrant, dynamic and warm urban garden when they enter the hotel.
While creating a relaxed space atmosphere, Hilton Garden • Zhan Xin Edition has also upgraded in many aspects of functional experience. The public area is centered on a four-in-one functional area that integrates beverage bar, retail, solitude and socializing, while other areas such as dining area, shared work area, quiet work area and arrival area are surrounded and seamlessly connected, allowing guests to easily switch between work and rest. Flexible meeting space, gym, guest laundry and other facilities are available. Tree shadow wallpaper, business-friendly automatic lifting desk, high standard soundproofing system design with a selection of mattress brands and soft and hard double pillows, to enhance the efficiency of guests in small ways and create a relaxed stay.
In addition, the Hilton Garden Brand also announced partnerships with a number of brands that are highly respected by the younger generation to further create differentiated brand experiences, including: partnering with Feng Wei, a well-known gourmet lifestyle brand, to provide a unique and innovative steamed steamed steamed dumplings breakfast item; Invite guests to experience the collision of sea and land winds, and eat happiness; Chinese independent fashion designer HAIZHEN WANG has created a new uniform for hotel team members that conveys the warm and welcoming service quality of Hilton Garden with its signature tailoring, elegant silhouette and flexible style.
Brand leadership, growing together with investors and owners
As one of the fastest growing brands under the Hilton Group, Hilton Garden has been widely praised by partners for its efficient opening and construction, strong return on investment, flexible "franchise + commission management" double cooperation model, and Hilton's powerful business engine, which has created rich profits and returns for Chinese investors and owners.
In the past ten years, Hilton Garden Inn has opened more than 70 hotels in China, and the number of contracts has broken new highs. Now, the number of operating hotels and hotels under construction in China has reached nearly 250.
The newly released Hilton Garden & Garden Edition takes the design and construction a step further with a complete set of adjustable modular components for 100% reuse, which not only perfectly fits the rental environment, but also quickly iterates as external trends evolve. In terms of cost effectiveness, the design of key links has been optimized, including materials, construction, equipment and operation, in order to reduce the cost of construction and operation. At the same time, Hilton Garden Inn's dedicated team will provide comprehensive support throughout the design process to achieve an efficient implementation of the project.
Mr. Shannon, President of Business Development for Hilton Greater China and Mongolia, said, "The launch of Hilton Gardens is another milestone in Hilton Gardens' decade-long journey to achieve win-win cooperation with investors and owners in China and resonate with the Chinese market. It is hoped that the newly upgraded Hilton Garden will rely on the Hilton Group's century-old high reputation and high recognition, global sales network and customer service center, the global membership system of nearly 190 million members, as well as the perfect management training and transportation system, and join hands with more investors and owners to "bloom Xinsheng". Leading the high-end select service hotel market in China to new heights."
With the "Zhanxin" upgrade of Hilton Garden, the brand will continue to follow the development strategy of "taking the city center as the core, comprehensively layout along the high-speed rail", uphold the site selection standard of "core city, core location, core business circle", and accelerate the layout in China. The latest hotels include:
Hilton Garden Hotel Beijing Yizhuang, with 222 rooms, is located in Yizhuang New Town, a high-level autonomous driving demonstration zone in Beijing, close to the subway station Yizhuang Tongren Station, and Beijing Tongren Hospital Yizhuang branch, within 3 kilometers of a number of well-known domestic and foreign corporate headquarters, institutions and large office buildings, a strong business atmosphere. The building where the project is located will create a comprehensive commercial service body integrating catering, shopping and life services to meet the production and life needs of the surrounding area. It is expected to open in 2025.
Hilton Garden Inn Chengdu Taikoo Li has more than 200 rooms. The hotel is located in the northeast of Taikoo Li Business District, adjacent to 339 Shopping Mall, Tianfu Panda Tower, Jinjiang Night Tour Crape Myrtle Pier to the west, Chengdu Taikoo Li, Shui Jing Fang and LAN Kwai Fong to the south, Wanxiang City to the north, Suburban Memory Park to the east and Xinhua Park to the east. Convenient transportation, the same station of Metro Line 4 and Line 6, Yusuanglu Station is only 200 meters away from the hotel. Through the window, guests can enjoy the comfort and warmth of the star-rated rooms while enjoying the prosperity and brilliance of the beautiful Chengdu.
Hilton Garden Inn Nanjing South Railway Station Zengli has 165 rooms, the hotel is located in the north Greenland Yuding Square, Nanjing South Railway Station North Square intersection. 33 km from the airport. The hotel is close to Nanjing South Railway Station, Vanke Jiuduhui, Mingfa Plaza, Huawei Nanjing Research Park, Zenda Himalaya Center and various tourist attractions and shopping centers in Nanjing. It is expected to open in 2025.
Hilton Garden Inn Sanya Haitangwan is a 124-room hotel located at 199 Honglong Road, Haitangwan District, Sanya City. The hotel is 12 km from Yalong Bay Railway Station, 24 km from Sanya Railway Station and 32 km from Sanya Phoenix International Airport, with convenient transportation and convenient access to Wuzhizhou Island pier, Deep Bay and Yalong Bay Tropical Paradise Forest Park. The hotel is expected to open in 2025.
Hilton Garden Inn Xiamen Bailuzhou Park has 186 rooms. Located at the intersection of Hubin Middle Road and Hubin North Road in Siming District, Hilton Garden Inn Xiamen is located in the heart of Xiamen City Government, about 300 meters from Hubin Middle Road station of Metro Line 2. The hotel enjoys a beautiful view of 筼筜 lake. The hotel is adjacent to Vientiane, Vientiane City, Panji Commercial Plaza, Xiamen Cruise Center Xiagu Pier, Zhongshan Road Pedestrian Street, Xianyue Park and other attractions, Xianyue Road directly to the Haicang Bridge connecting the island and the outside, taking advantage of transportation. It is expected to open by the end of 2024.
